Contest: Vans Custom Culture

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The Vans Custom Culture competition inspires high school students across the U.S. to embrace their creativity. In light of decreased educational funding, Vans created this phenomenally-cool project to help ignite creativity and raise funds and awareness for the importance of ART in high schools all over the US. Since 2010, Vans has hosted a nationwide event called Custom Culture where high school students ‘design their own VANS’- the project has opened the doors to thousands of students across the US to compete and create masterpieces of art from a pair of traditional Vans shoes.  The winner is awarded $50,000 toward their high school art program!
Registration is slated to kick-off in Minnesota January 2, 2013 - February 11, 2013. How it works is highschool art programs can register for the 2013 competition on the Vans CustomCulture website (or at facebook.com/vanscustomculture). After registration, each school willbe tasked with customizing four favorite Vans styles: the Old Skool, 106Vulcanized, Sk8-Hi and Classic Slip-On.  Students are charged with designingeach pair of shoes to fit within one of three themes representing the Vanslifestyle, including action sports, art and music and then also a fourth “localflavor” theme reflecting regionalinspiration. Afteran internal Vans team narrows down the selection, the public will have theopportunity to vote through the Vans Custom Culture website from April 22 toMay 13, 2013. The top five schools will be invited to New York City to showcasetheir designs for the crowd and celebrity judges at a special event in June2013, where the grand prize winner will be announced.
InMarch 2013, the designs created by 2012 Vans Custom Culture winners Rio RanchoHigh School (Rio Ranch, NM) will go on sale at Vans and Journeys stores as wellas the Vans online shop.  Rio Ranchoclaimed the $50,000 prize last year as well as Journeys’ “Local Attitude” awardwhen their designs were recognized amongst the nearly 900 participants.